"Let's be bold!”
Have you heard of the term ‘greenwashing’? This is when an organisation is not accountable for its impact on sustainable development. Now, a new trend is emerging: ‘rainbow washing’. It applies to firms that say they’re embracing the UN Sustainable Development Goals (SDGs) yet do not provide details about what they’re doing, nor how they’re going about it.
I wanted to call out this abuse of surfing the growing sustainability wave, so I invited this week’s special guest on my ‘PAYING FOR GOOD’ podcast, Dr Carol Adams, Professor of Accounting at Durham University and immediate past Chair of the Global Reporting Initiative (GRI) Stakeholder Council, to give her thoughts on the subject.
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To find out more about how we could work together on designing and implementing a Responsible Reward strategy, the integration of remuneration and sustainability, in your organisation, please email me at [email protected] I look forward to hearing from you!
Please email [email protected] for a transcript of this episode.